Arcanum

Horizon - Origin – Destination Information

Arcanum’s Horizon platform delivers real-time “origin and destination” data on the movement of mobile handsets that allows advertisers, marketers and financial organisations to build rich portraits of activity associated with campaigns.

Origin and destination information is provided, allowing “footfall” statistics to be generated for specified locations. For example, retailers can leverage the data to determine the effectiveness of promotions in shopping malls based on the movement of customers.

In addition to real-time presentation of information, historical data can also be captured. Detailed map representations of the data can be created and combined with routes of movement, marketing and advertising related information. This information can be used to capture work related patterns of movement, shopping habits, and a wide range of other applications.

Horizon allows users to map and present data such as the origin and destination for bulk calls (‘from and to’) as well as groups of ‘agreed’ clients moving around geographical locations or routes. The data can be represented on customised and specialist map solutions for our clients, or onto commercial solutions such as Google Earth. This can be combined with a number of rich feature layers which may include client related sites.

Datasheet available here.

Contact us to learn more about the Horizon platform.

Horizon Screenshots